Friday 23 December 2011

High street lingerie chain La Senza has announced that it is planning to enter administration in the next 10 days due to "poor trading conditions".

The retailer has 2,600 staff at 146 stores and 18 concessions across the UK.

A spokeswoman said: "Due to trading conditions in La Senza's high street locations andthe overall macro environment which are having an adverse effect on the company,the board of directors of La Senza has filed a notice of intention to appoint administrators.

"For the avoidance of doubt, the company is not currently in administration, and no administrator has been appointed."

The firm was sold to private equity group Lion Capital five years ago by Dragons' Den entrepreneur Theo Paphitis.

He tweeted: "Just heard sad news that @LaSenzaUK which was once my baby has filed for administration."

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